Eid Al-Adha is fast approaching — and restaurants like yours will witness an increase in orders and footfall during the long weekend. It's also an incredible time for families to get together, spend quality time with each other and enjoy their favorite food.
It can be challenging to capture attention during these holidays, so if you are planning to create marketing campaigns - now would be a good time to get started. To make the most of it, here are four ideas that will drive engagement and sales for your restaurant:
1. Create a delightful Eid menu
Creating an Eid menu is a good way to customize your offer to the occasion and create a sense of excitement and exclusivity for your customer. Start by creating an Eid menu that combines your best-selling items to form meal packages or combos that your customers will love at a sweet price. Easily edit your digital menu on the Chatfood dashboard - modify and add Eid items or deals to your menu for delivery orders and/or dine-in.
Tip: To delight your customers, consider adding a free drink/dessert to your Eid menu.
2. Eid Offers & Discounts
Eid promotions, discounts and offers are a good way to drive more sales. Create customized offers or time-limited deals that run only during the Eid holidays. You can easily create these offers for delivery and dine-in to encourage people to order from your restaurant.
Offer a discount selected items of your menu or for the next time the customer eats or order from your restaurant. Promotions and discounts like these can add value to your restaurant to increase sales and keep your customers coming back for more. You can also track and measure the performance of these discounted offers on our dashboard.
3. Prepare for large orders and customer requests
Eid is synonymous with families gathering together for a feast, so you will have to prepare to manage more incoming large orders and custom requests. Enabling the order in advance feature for your customers will give them the peace of mind to get everything sorted beforehand and will give you visibility on the volume of orders coming your way.
For custom requests, you can easily use our payment links to request payment from your customers without any hassle. It’s a great way to get pay for large and custom requests, risk-free for your business.
4. Run social media campaigns
A great way to engage your customers and stay relevant this Eid is through social media. Make sure to begin your marketing communications at least a week before Eid so that your campaign can reach a wider audience. Create content about your promotional offers, your limited-time Eid menu and your loyalty program to engage with your customers and drive orders to your restaurant.
Tip: Customers are likely to engage with giveaways and contests. Come up with an Eid-relevant contest or team up with an influencer to gain more reach and engagement.
Long weekends and auspicious holidays like Eid are important for restaurants to increase sales and maximize profits. More importantly, customers are looking to make long-lasting, happy memories with their friends and family. With these marketing ideas, you can greatly contribute to your customer's happiness this Eid. Go the extra mile!